La Cellula Lab participated in and won a competition to create the new Experience Centre for Vodafone, the project illustrate a broader vision of the company’s venture into the future; an immersive experience in high resolution. VODAFONE EXPERIENCE CENTER The Longines Interactive Spirit Table was created by La Cellula Lab in partnership with Longines. The table is the center piece where an individual stand offers visitors instructions which will guide them through their immersive experience. LONGINES SPIRIT TABLE La Cellula Lab partnered with Expomobilia to design this stylish two-story marquee to be a multi-function space: a lounge, a bar and a showcase for a selected range of luxury timepieces, on top of all the track-facing terrace. KENNEDY AT SPRING RACING CARNIVAL Iconia creates throughout the year, the window decorations for all the Sunglass Hut shops. Starting from the client’s briefing, designers imagine new concepts, always eyes catching and sometimes integrating new technologies. sunglass hut window decoration It is a soothing and friendly office that Iconia created for the CEO and the clientele of the brand Carl F. Bucherer subtly inspired by the code of the brand. CARL F. BUCHERER CEO OFFICE Iconia developed a singular atmoshere inspired by the theme "Earth to Sky" for the Maison Girard Perregaux at the SIHH 2019. GIRARD PERREGAUX AT SIHH The Invicta Hub designed by Iconia, is a newly constructed co-working space, split on two floors. The design scheme is industrial and contemporary, the space which was created is active and modulable. Invicta Hub Iconia partnered with MCH Group to create the International Invicta Headquarters in Miami, Florida. Iconia was commissioned to design all interior spaces as well as the main façade of the building. Invicta Headquarters


From Lombart and La Cellula,
a new established player in retail architecture and design

Stefan Dürr, Partner and CEO of Iconia Group, assures that “Joining the forces will enhance creativity and set wider offer with greater technical capabilities and production capacity. From the nicest flagship store to the “shop in shop”, from the storefront display to packaging, all the activities will be covered and the client supported from design to production and delivery”.

Ottavio Di Chio, Partner and Art Executive Director of Iconia Group shares the same vision “We are sure that the combination of the two entrepreneurial cultures will create an international retail specialist firm with shared values, vibrant design and complimentary expertise, enabling it to better serve “Iconic Brands” all over the world.

Iconia is fully committed. The teams have carefully planned the integration to make it seamless for the clients of both firms, that can expect the same level of enthusiasm, professionalism and service they are accustomed to.

Blending the exceptional talent of our team and establishing an infrastructure that enables us to work anywhere in the world, positions us to advance our craft and realizations without limitations.
Iconia Group counts now in fact on a team of more than 450 employees, distributed in the offices of Zurich and Lausanne (CH), Turin and Padova (I), Dongguan (CHINA).

We are looking forward to meet you soon,


Stefan Dürr

CEO of Iconia Group

Ottavio Di Chio

Art Executive Director