Imagined as an extension of a boat trip on the lake, the concept developed by Iconia for the Société Nautique de Genève immerses the visitor in an exotic marine experience. Or how to set sail while remaining on the quay.
Although firmly anchored at the foot of Cologny on the shores of Lake Geneva, the Société Nautique de Genève is casting off with a brand new interior design that gives pride of place to the marine spirit. The main idea of Iconia in order to give back a strong identity to the prestigious private club consists in offering to the members an extension of the nautical experience after a trip on the lake.
To do this, the entrance - previously located on the side of the building – now opens directly onto the pontoon, which has been fitted out with the creation of an outdoor terrace, increasing the capacity to 120 places. Through blue and white dominants and curved lines inspired by the waves, the immersive sensation is immediate. The choice of satin lacquered steel, which brings softness and elegance, is complemented by a structured covering evoking sand. The textures are played with through materials evoking ropes or boat canvas, as well as the presence of wood reminiscent of hulls. Black and white photos bring a touch of luxury to a space that is above all convivial and adaptable. Large tables and benches for sailors returning from a trip or comfortable seats and a cosy corner for a couple coming to spend a romantic moment, the interior architecture meets the expectations of a varied clientele.
The details are meticulous, with constant nods to the nautical experience, which can be seen in the presence of mirrors and lights evoking portholes, blue wavy fabrics in the shape of a wave, and shelves modelled on those found in boats. As the icing on the cake, Iconia has designed a removable cabin with a marine identity that can be used as an ephemeral bar for the events that are regularly organised at the end of the pontoon. "Before designing the project, we took the time to spend a day at the club as simple visitors to better understand the needs and the type of clientele. This allowed us to push our proposal further and to be able to create a surprise. This is one of Iconia's strengths," says Camille Huver, Business Development Manager at Iconia.
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