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M3 HOTEL & RESIDENCE PRINCE

Hotel visitors are unlikely to forget, m3 Hotel & Residence Prince is filled with rich colors, fearless design and eye-catching murals.

ICONIA partnered with m3 Group to work on designing m3 Hospitality's flagship hotel in the center of Geneva; m3 Hôtel & Residence Prince. The main part of the 104-room hotel dwells in a heritage listed building which used to serve as stables to the prince of Saxe-Gotha in the 18th century, from whom it draws its name. The second part of the hotel is accessible through a courtyard, and bears the name of Tour Maîtresse, in honor of the defense tower which stood in its place for 500 years, before eventually getting torn down in 1846.
m3 Hospitality selected the Los Angeles-based contemporary art collective duo Fallen Fruit (David Allen Burns and Austin Young) to create a large-scale mural on the ground floor of both buildings, around which the hotel's entre design scheme would be centered. Fallen Fruit's art pieces depict a seemingly hectic assemblage of plants, fruits and small animals in colorful unison. The main building's ground floor echoes the mural's vibrant choices in terms of color palette and material choice. Each hotel room has its own distinctive feel. This is due to the fact that no two rooms have the exact same layout or size, and each room has a different wallpaper mural.
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