THE INVICTA HEADQUARTERS
This large-scale project incorporates Invicta’s brand spirit; luxurious and innovative with complex yet subtle design.
16 August 2023 2 min. reading
Over the course of a year, ICONIA partnered with MCH Group to create the International Invicta Headquarters in Miami, Florida. ICONIA was commissioned to design all interior spaces (main lobby, office spaces, lounge spaces, meeting rooms, a restaurant, bar and fully equipped professional kitchen, showrooms, a secret room, and a rooftop), as well as the main façade of the building. As a leader in high-end American watchmaking, the overall space of Invicta's Headquarters was conceived to be a gallery of innovative excellence.
The design scheme revolves around excellence, artistry, creativity and glee, while remaining grounded with Swiss quality and Italian finesse. Invicta's iconic aviation theme is well represented, as visitors journey through each space, following a small plane from one room to the other. The use of noble materials and a well-defined color palette brings a premium feel to each individual space. The design echoes Invicta's desire to bring excellence to each detail.
Invicta's Miami Headquarters were designed to be a welcoming space for employees; functional yet homely. With this in mind, much of the Italian furniture selected for the office spaces has a domestic feel.
Additionally, a particular effort was directed towards creating think zones and reading nooks as well as fully decked-out F&B spaces. An American style rooftop terrace was created, complete with a barbecue station and cocktail bar.
Thanks to the creativity of Italian interior architecture, and the excellence of MCH's engineering, production and execution, ICONIA succeeded in bringing an impressive project to life, which was completed and inaugurated in March 2019.
